New Strategies for Reputation Management: Gaining Control of Issues, Crises and Corporate Social Responsibility
By Andrew Griffin.
Description
A damaged reputation can severely hurt the bottom line. Most corporations value their reputations accordingly. New Strategies for Reputation Management shows executives how to take the initiative in strategically managing a company’s reputation. Author Andrew Griffin argues that standard thinking on reputation management is often inadequate for today’s information age. He describes a host of new and robust methods that will ensure a company’s reputation can withstand the major crises and unforeseen events that threaten it. Covering both practica...
ISBN(s)
074945007X, 9780749450076
