Strategic Planning: A Practical Guide for Competitive Success (with SAM(TM) Spreadsheets CD-ROM)
By Stanley C.(Stanley C. Abraham) Abraham.
Description
STRATEGIC PLANNING: A PRACTICAL GUIDE TO COMPETITIVE SUCCESS is geared toward the strategic management course where instructors want to place a focus on the strategy formulation phase of the strategic management process. Its coverage is limited to single-product or single-service firms or business units and does not cover corporate-level strategy of diversified conglomerates. It emphasizes the pragmatics of strategy over theoretical coverage. This brief text, first introduces readers to a variety of analytical tools used in thinking about strategic problems. Then, the reader should util...
ISBN(s)
0324232551, 9780324232554
